About · 私たちについて

New company. Old obsession.

XAURORA is a newly founded Swedish JDM import company. We don't have decades of history to sell you, what we have is a genuine obsession with Japanese cars, real relationships on the ground in Japan, and an uncompromising approach to how we source them.

Founded 2025
Gothenburg · Sweden
New · 新しい

The right cars,
the right way.

At XAURORA, we operate on the ground in Japan, working directly with dealers, auctions, and local contacts to identify the right vehicles for each client. We actively search, evaluate, and secure cars on your behalf, we manage the entire process, giving you direct access to cars in Japan without needing to be there yourself.

XAURORA was founded to do this differently. One fee, fully disclosed. Every car physically inspected. Every step documented. We're new, and that's exactly why we can afford to build the business around trust instead of volume.

We'd rather source three cars a year the right way than thirty cars cutting corners: That's exactly the standard we're holding ourselves to.

The people
behind XAURORA.

co-Founder · 創業者

Andreas Forsberg

創業者 · Gothenburg
Cars, logistics

I lead sourcing, inspection, and logistics, every step between a Japanese auction lot and a car cleared for international roads. My background is hands-on vehicle knowledge, which means I can read condition and risk before we commit capital, not after.

Co-Founder · 創業者

Björn Backman

創業者 · Gothenburg
Sales, relaitons

I lead sales and client relationships, finding the right buyers, understanding what they actually want, and carrying them through a process most people find intimidating. The cars only matter if the right people are ready to buy them, so demand and trust are my work.

NIHON · 日本 · 2025
   Osaka → Tokyo → Nagoya
On the ground · 現地

We went
to Japan.

Before we sourced a single car, we flew to Japan. Not for the tourism, for the groundwork. We spent weeks visiting dealer lots, walking auctiuon houses and meeting the people who make this industry actually work.

Those relationships are the foundation of XAURORA. No middlemen between us and the cars. No email-only sourcing from a desk in Sweden. We know the names, we know the faces, and when we need eyes on a car, we have people we trust.

Dealer relationships — direct contacts at specialist JDM dealers across Kansai and Kantō regions
Inspection partners — trusted people on the ground who can physically check cars before we commit
Shipping network — established logistics partners for RORO and container shipping out of Osaka and Yokohama

What's coming
in Sweden.

Building the network.

Every car we deliver is a new relationship. We're not chasing volume, we're building the kind of client base that refers, returns, and trusts us with bigger projects over time.

active

Car meets & events.

We'll be showing up at meets across Sweden with sourced cars on display, because the JDM community is built on presence, not pitch decks.

In planning

A physical showroom.

A space in Gothenburg where clients can see sourced cars in person before delivery, and where we can host the community that matters to us.

upcoming

Three values.
No exceptions.

Sei · Honesty

Tell the truth about the car.

If the paint's been touched, we say so. If the chassis has a note, we translate it. No car is perfect, and pretending otherwise is how people get burned.

Shitsu · Quality

Reject more than we buy.

We have a minimum standard and we hold to it. Finding a car quickly is easy; finding the right one takes discipline. We're not in a rush.

En · Connection

Relationships outlast transactions.

The best importers in Japan got there by showing up year after year. We're playing the same long game, with clients in Sweden and partners in Japan.

Let's talk · 話しましょう

Be one of the first.

We're just getting started, which means there's real time, real attention, and real care for every client we take on right now. Tell us what you're after.

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